The Equitus PowerGraph (KGNN) solution, which provides data unification, contextualization, and vector graphing natively on IBM Power 10/11, is a high-value, niche product perfectly suited for the vertical and consultative marketing approaches of TD SYNNEX and CDW.com.
The marketing strategy should leverage the product's unique selling proposition: Power-Native AI-readiness for regulated, mission-critical environments.
Here is a breakdown of how PowerGraph could be marketed by TD SYNNEX and CDW.com:
1. TD SYNNEX Marketing Strategy
TD SYNNEX's "Marketing as a Service" and focus on high-growth technologies make them ideal for creating scalable, high-impact enablement and demand-generation campaigns.
| Strategy Pillar | Actionable Marketing Tactics for PowerGraph | USP Alignment |
| Partner Enablement | "Campaign In A Box" for AI Transformation: Create a self-contained campaign kit for resellers. This must include: • Video In A Box: A video specifically demonstrating PowerGraph’s Auto-ETL and Schema-less Graph ingestion, showing raw data becoming an AI-ready knowledge graph in minutes. • Sales Pitch Deck: Focused on cost optimization and performance gains by leveraging existing IBM Power infrastructure for AI instead of adding expensive, separate x86/GPU clusters. | Performance & Simplicity |
| Innovative Demand Generation | Immersive 3D Experience: Utilize their 3D interactive landing sites to host a virtual environment simulating a high-security data center. This demo would showcase the KGNN dashboard and demonstrate the Explainability and Traceability of an AI decision (e.g., a real-time fraud alert) by traversing the graph. | Security & Explainability |
| Advanced Solutions Positioning | "Power-Native AI Acceleration" Solution: Position PowerGraph within the TD SYNNEX High-Growth Technologies Center of Excellence as the foundational data layer for hybrid cloud and AI/ML workloads on IBM Power, ensuring 99.999% uptime (RAS). | Reliability & Scalability |
2. CDW.com Marketing Strategy
CDW excels at providing full-stack, verticalized solutions and leveraging its deep relationships in key regulated industries through its AI Center of Excellence.
| Strategy Pillar | Actionable Marketing Tactics for PowerGraph | USP Alignment |
| Vertical Solution Selling (Financial Services) | AI for Fraud Detection Solution: Market PowerGraph to their 99% of top U.S. Bank customers as the only graph platform that can handle real-time fraud detection and AI-based credit risk analysis natively on their existing IBM Power infrastructure. The core message: Secure, high-performance graph processing where your core systems reside. | Financial Security & Real-Time Performance |
| Vertical Solution Selling (Healthcare & Government) | HIPAA-Compliant Data Unification: Position the KGNN as the critical layer for unifying disparate patient, claims, and operational data silos. The focus should be on how the automatic contextualization leads to better predictive diagnostics and meets stringent HIPAA-grade security and compliance requirements. | Data Unification & Compliance |
| Consultative & PoC-Driven Sales | AI Center of Excellence Engagement: CDW's sales teams should use PowerGraph for Proof-of-Concept (PoC) engagements. The pitch: We can solve your biggest data unification problem in 60 days using your Power systems and Equitus KGNN's Auto-ETL. This validates the value proposition before a full purchase, aligning with CDW's focus on value over price and being a strategic advisor [3.4]. | Value & Trust |
| Targeted Events | "IBM Power Users for AI" Workshops: Host exclusive workshops, possibly in a CDW Healthcare Transformation Center [3.3], for current IBM Power users (AIX, IBM i, Linux) on how to activate the built-in AI capabilities of the Power 10/11 chip (Matrix Math Assist) using PowerGraph's vectorized output. | Native Integration |
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