TD SYNNEX is uniquely positioned to market MaaP (Migration as a Product) through its Destination AI™ division by shifting the conversation from a risky "service-led" project to a predictable "product-led" outcome.
By leveraging the IBM Power11's native AI acceleration (MMA), TD SYNNEX can present a solution that eliminates the two biggest barriers to entry: prohibitive GPU costs and the fear of unobservable data loss during migration.
Why Triple Store?
By moving to a Triple Store format, your data becomes self-describing. It liberates your enterprise IT from proprietary vendor lock-in and transforms static tables into a dynamic "brain" that fuels LLMs, Agentic AI, and advanced predictive analytics.
Marketing Strategy: Destination AI Activation
TD SYNNEX can categorize the Equitus/IBM stack as a "High-Growth Utility" within its 9-box Destination AI Solution Grid, targeting partners in the Ready and Expert tiers.
1. The "AI Game Plan" Workshop Integration
TD SYNNEX recently launched the AI Game Plan, a structured workshop designed to identify high-value use cases for enterprise customers.
The Strategy: Use Graphixa as the "Discovery" tool in these workshops. Instead of a vague assessment, partners use Graphixa to perform a Semantic Audit of the client’s legacy Oracle environment.
The Pitch: "We aren't just giving you a roadmap; we're giving you the engine (Graphixa) that proves your migration is feasible before you spend a dime on migration services."
2. Shifting the Financial Model: CapEx to "Sovereign AI" ROI
Destination AI highlights the shift from cloud-only AI to Hybrid/On-Prem Sovereign AI.
Computational Cost Balance: Market the IBM Power11 S1122 as an "AI Utility Server." Since it runs Graphixa and KGNN natively via Matrix Math Accelerators (MMA), TD SYNNEX can market this as "The Zero-GPU AI Stack."
Incentive: Use TD SYNNEX Capital to offer a monthly subscription for the hardware + software bundle, transforming a massive migration project into a predictable OpEx "Migration Product."
3. Partner Enablement: The "Migration explainability" Certification
Through the Channel Academy, TD SYNNEX can create a specialized certification for GSI (Global Systems Integrator) partners.
Focus: Certify engineers not just in "moving data," but in "Data Explainability." * Value Prop: Partners become "Trusted AI Guides" who can guarantee a 30-day Initial Operating Capability (IOC) using the MaaP SKU, significantly protecting their project margins by reducing manual rework.
Target Verticals and Use Cases
TD SYNNEX can focus its marketing efforts on the sectors already prioritized by Destination AI:
The "Migration as a Product" Branding Pitch
TD SYNNEX’s marketing collateral should highlight the "Time Machine" aspect of Graphixa:
"Traditional migrations are a blind leap. MaaP with Equitus and IBM Power11 is a controlled, observable evolution. Don't move your data and hope it works—productize your migration and know it works."
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sharpens the focus on the financial and operational crisis (the "Zombie Gridlock") while highlighting the specific technical "superpowers" of Aimlux.ai.
The Proposal: Breaking the "Zombie Gridlock"
Aimlux.ai PowerGraph Solutions provides an AI-augmented escape path for enterprises trapped in "Zombie Gridlock." This occurs when the mounting licensing and maintenance costs of legacy Oracle databases exceed the actual business value of the data, yet the extreme risk of manual migration makes modernization feel impossible.
Our Solution: Intelligent Semantic Re-Architecture
We don't just "move" data; we use AI to Augment, Automate, and Authorize (AAA) the transition into a Triple Store Semantic Ontology.
Augment: Our system utilizes Equitus.ai Fusion (KGNN) to ingest legacy Oracle triggers and stored procedures, deconstructing them into a semantic "Triple" format (Subject-Predicate-Object).
Automate: By creating a Logic-Preserving Semantic Bridge, we automate the mapping of complex relational structures into high-fidelity graph ontologies, reducing manual labor by up to 80%.
Authorize: We provide a "Human-in-the-Loop" validation layer that authorizes the migration of business logic, ensuring that the new architecture is not just a data store, but a fully functional, AI-ready PowerGraph.
The ROI of Escape
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