Proposed Marketing Relationship: between Wallaroo.ai and Equitus.us on IBM Power 11, sold through TD Synnex Enterprise Sales, would focus on a single, compelling value proposition: accelerating enterprise AI initiatives by eliminating the data transformation bottleneck. This would be marketed as an "Enterprise AI Acceleration Stack" for businesses with large, complex data environments.
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Joint Value Proposition for the Enterprise
The core message would target C-level executives, data leaders, and IT managers concerned with time-to-value, operational efficiency, and ROI. The primary value proposition is the dramatic reduction in ETL (Extract, Transform, Load), a major pain point that consumes the majority of resources and time in most AI projects.
Wallaroo.ai's embedded AI orchestration and inference engines are optimized for production workloads, offering high performance and efficient resource utilization.
Equitus.us's KGNn (Knowledge Graph Neural Network) platform automatically ingests and contextualizes disparate, unstructured, and siloed data into an "AI-ready" knowledge graph.
The combined solution is a powerful accelerator. Instead of spending months on manual data preparation, an enterprise can use KGNn to automatically structure data, then feed it directly to a Wallaroo.ai inference pipeline. This bypasses the traditional ETL "transform" step, saving significant time, cost, and human effort.
Technical Integration and Knowledge Graph Ecosystem
Reducing deployment costs with seamless integration is the key to the solution's success. AIMLUX is built on Wallaroo.ai's flexible architecture and Equitus.us's API-driven platform.
Wallaroo.ai Orchestration with YML: A data scientist can use a simple YAML (
.yml) file to define an AI pipeline in Wallaroo.ai. This orchestration would include a step to programmatically connect to the KGNn API to pull the pre-processed, contextualized data needed for inference.Knowledge Graph Ecosystem Functionality: The value extends beyond just ETL reduction. The knowledge graph ecosystem provides a continuously updated, interconnected data fabric that adds critical functionality:
Contextualized Inference: Models deployed on Wallaroo.ai can perform richer inference by leveraging the relationships and context within the knowledge graph, leading to more accurate and insightful predictions.
Explainability: The connections and data lineage within the knowledge graph provide a clear trail, helping to explain why an AI model arrived at a particular conclusion, which is crucial for compliance and business transparency.
Automated Feedback Loop: The output of Wallaroo.ai's inference can be fed back into the knowledge graph to enrich it with new insights, creating a self-improving data and AI ecosystem.
IBM Power 11: The solution's foundation is the IBM Power 11 server, known for its security, reliability, and on-chip AI acceleration. This hardware provides a secure and powerful on-premises or hybrid-cloud platform that can run both the data and the AI workloads on the same system, reducing latency and complexity, which is a major concern for enterprise customers with sensitive data.
Go-to-Market Strategy with TD Synnex Enterprise Sales
The sales strategy would be a coordinated effort between the three partners, leveraging TD Synnex's extensive reach into the commercial enterprise market.
Solution Bundling: Wallaroo.ai and Equitus.us would create a pre-configured solution for IBM Power 11, simplifying deployment.
Training and Enablement: They would train TD Synnex's enterprise sales teams on the joint value proposition, focusing on how the solution solves real-world business problems and differentiates from competitors.
Targeted Campaigns: Marketing would be targeted at industries with massive, complex datasets, such as financial services (fraud detection), manufacturing (predictive maintenance), and healthcare (clinical trial analysis). The messaging would focus on accelerated time-to-market, improved operational efficiency, and superior, explainable AI outcomes.
Marketing Plan: The Aimlux AI Enterprise Stack
Proposed Joint marketing plan is designed for a technology holding company named "aimlux.ai", which acts as a brand and strategic vehicle to bundle and sell a joint solution combining the technologies of Wallaroo.ai and Equitus.us to IBM customers. The plan leverages the existing, validated partnerships and go-to-market channels to position the "aimlux.ai" brand as the premier provider of next-generation AI solutions.
1. The "Aimlux.ai" Value Proposition
"Aimlux.ai" is more than a product; it's a strategic alliance that represents a streamlined, secure, and intelligent approach to enterprise AI. It combines Wallaroo.ai's expertise in production AI and inference with Equitus.us's prowess in data unification and knowledge graphs. This partnership directly addresses the most significant challenges IBM's enterprise customers face: data complexity, slow model deployment, and the need for explainable AI. The brand name itself can be framed as a portmanteau: "AI" + "ML" + "UX" (User Experience) or "Luxury/Luxe."
The core message is "AI, De-Siloed. Deployed. Demystified."
2. Target Audience and Messaging
The marketing will be tailored for a B2B audience within IBM's customer base, focusing on the following personas:
Chief Technology Officers (CTOs) and Chief Information Officers (CIOs): The messaging will emphasize ROI, operational efficiency, and the ability to leverage existing IBM infrastructure. We will highlight the security and performance benefits of running the stack on IBM Power 11 and the strategic advantage of a single, integrated platform.
Heads of Data Science & MLOps: The focus will be on productivity and speed. Messaging will stress the reduction of ETL and data wrangling, allowing data scientists to focus on innovation. We will promote the seamless, automated workflow powered by YAML files and the rich, context-aware data from Equitus.us KGNn.
Business Unit Leaders: The messaging will center on business outcomes. We will provide case studies and testimonials demonstrating how the solution enables faster time-to-market, improves decision-making with explainable AI, and unlocks new business insights from previously siloed data.
3. Go-to-Market Strategy
The go-to-market plan leverages the strengths of all three companies and their respective partnership agreements.
Sales Channel: All sales will be routed through the TD Synnex Enterprise Sales division. This ensures the solution is handled by a channel with established relationships and deep expertise in selling to large commercial customers. "Aimlux.ai" will provide dedicated technical and sales support to the TD Synnex team.
IBM Co-Marketing & Integration: The brand will be positioned as a key, strategic offering within the IBM PartnerPlus ecosystem.
IBM Marketplace: The "Aimlux.ai" solution will be listed and promoted on the IBM Marketplace, with clear documentation of its optimization for IBM Power systems and its integration with IBM data services.
Joint Events: Co-branded webinars, virtual workshops, and presence at key IBM events like Think and PowerUp will be used to generate leads.
"Powered by IBM" Branding: Marketing collateral will prominently feature "Powered by IBM" to establish trust and leverage IBM's reputation for reliability and security.
4. Key Marketing Collateral & Activities
The marketing plan will use a multi-channel approach to build brand recognition for "aimlux.ai" and educate the market on the solution's value.
| Collateral Type | Topic/Title | Description |
| Solution Brief | "The Aimlux.ai Enterprise Stack: Your Fast Track to Production AI" | A high-level document for executives, outlining the business value, ROI, and core benefits of the combined solution. |
| Technical Whitepaper | "From Knowledge Graphs to Inference: A Technical Deep Dive into the Aimlux.ai Workflow" | A detailed whitepaper for technical audiences, explaining the seamless data flow from Equitus.us KGNn to Wallaroo.ai and the role of YML files in orchestration. |
| Video Case Study | "Aimlux.ai in Action: [Customer Name] Solves their Data Bottleneck on IBM Power" | A video testimonial and technical walkthrough featuring a joint customer, demonstrating the solution's real-world impact on their business. |
| Webinar Series | "Demystifying AI: Practical Steps for Enterprise AI Adoption" | A three-part series, with each webinar focusing on a different challenge: 1) Data Unification, 2) Model Deployment, and 3) Explainable AI. |
| Blog & Social Media | "The Death of ETL: Why the Knowledge Graph is the Future of AI Data" | Regular content posted on all three companies' social media channels and blogs, driving traffic to a dedicated "aimlux.ai" landing page. |
| Sales Enablement | "The Aimlux.ai Sales Playbook for TD Synnex" | A comprehensive guide for TD Synnex sales reps, including competitive analysis, talk tracks, and a demo script to showcase the solution. |
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