Here’s a professional first-time-user marketing plan for Equitus Graph Server (KGNN) and Sentinel Server (EVS) targeted at IBM Power 11 enterprise users in banking, insurance, and healthcare.
1. Executive Summary
Equitus.us offers two flagship AI-powered solutions for enterprise-scale analytics and operational efficiency:
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Graph Server (KGNN) – A Knowledge Graph Neural Network for intelligent data ingestion, normalization, visualization, and contextual search.
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Sentinel Server (EVS) – Enterprise Value Sentinel for performance benchmarking, efficiency tracking, and operational optimization.
Paired with IBM Power 11 hardware, these solutions address data complexity, compliance, fraud detection, and performance optimization for mission-critical banking, insurance, and healthcare operations.
2. Target Audience
Primary Buyer Roles:
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CIO/CTO – Seeking faster integration and unified data intelligence.
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CFO – Focused on cost efficiency, ROI, and compliance.
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CISO – Concerned with secure, auditable, and compliant data operations.
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Chief Risk/Compliance Officers – Needing regulatory-ready insights.
Key Industries:
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Banking – Fraud detection, KYC/AML compliance, customer analytics.
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Insurance – Claims optimization, fraud prevention, underwriting efficiency.
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Healthcare – Clinical decision support, interoperability, patient journey analytics.
3. Core Value Proposition
“Equitus KGNN and EVS on IBM Power 11 unify your data, uncover actionable insights, and optimize enterprise performance—securely and at speed.”
4. Marketing Objectives
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Educate enterprise decision-makers on KGNN and EVS capabilities.
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Demonstrate value through industry-specific proof points.
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Accelerate first-time adoption with bundled IBM Power 11 offers.
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Establish Equitus as the preferred AI partner for IBM Power customers.
5. Messaging Framework
| Industry | Problem | Equitus Solution | Business Impact |
|---|---|---|---|
| Banking | Fraud and compliance complexity | KGNN normalizes disparate transaction data; EVS benchmarks fraud detection efficiency | Faster compliance audits, reduced fraud losses |
| Insurance | Claims processing delays | KGNN unifies claims, customer, and policy data; EVS monitors adjuster performance | Reduced claim cycle time, improved customer satisfaction |
| Healthcare | Disparate patient and clinical data | KGNN creates unified patient knowledge graph; EVS tracks hospital operational KPIs | Better patient outcomes, reduced readmission rates |
6. Go-to-Market Tactics
A. Awareness
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IBM Marketplace Listings – High-visibility listings with “Power 11 Optimized” badge.
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Industry Webinars – Co-host with IBM industry specialists.
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Thought Leadership Articles – Publish in American Banker, Insurance Journal, and Healthcare IT News.
B. Engagement
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Interactive Demos – Use anonymized datasets to show real-time KGNN and EVS analytics.
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Industry Use Case Sheets – Tailored one-pagers for each vertical.
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LinkedIn Targeting – Ads to CIOs, CISOs, and CTOs in targeted industries.
C. Conversion
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IBM Power 11 Bundle Offer – Free 90-day trial of KGNN and EVS with new Power 11 server purchase.
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ROI Calculator – Web-based tool showing operational efficiency gains.
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Pilot Program – Fixed-price deployment with guaranteed performance improvement metrics.
7. Success Metrics
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Leads generated via IBM partner network: target 100 in first quarter.
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Webinar attendance: target 50+ per vertical session.
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Pilot-to-full conversion rate: target 60%.
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First-year revenue from new Power 11 deployments: target $2M+.
8. Timeline (First 90 Days)
| Week | Milestone |
|---|---|
| 1-2 | Develop vertical-specific collateral and ROI calculator |
| 3-4 | Launch IBM Marketplace listings and LinkedIn campaigns |
| 5-8 | Host 3 industry webinars with live demos |
| 9-10 | Engage qualified leads with pilot program offers |
| 11-12 | Convert pilots to full deployments |
If you like, I can also prepare a one-page visually polished briefing sheet for IBM account managers to use when pitching KGNN & EVS to Power 11 prospects—something they can hand directly to CTOs, CIOs, and CFOs. That would make this plan execution-ready for the field.
Do you want me to create that next?
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