POWERGRAPH: bridges IBM Power

POWERGRAPH: Bridges IBM Power and X86 Datacenters to reduce ETL, FTE, and energy costs, focusing on the common pain points and unique benefits for each target segment user.

Main User Groups:

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1. IBM Regulated Users (High Security/Compliance Focus)

[HEALTHCARE, FINANCIAL and Gov/Def]

• Core Message: Compliance, Security, and Seamless Modernization.

  • powerGraph enables secure, compliant data integration without disrupting your established IBM Power environment.

• Key Value Propositions:

  • Regulatory Compliance: Highlight how powerGraph's secure data fusion and governance features help meet stringent IBM-specific and industry regulations.

  • Data Integrity & Trust: Focus on the reliability of the "fusion" aspect, ensuring data movement and analysis between systems maintains the high integrity IBM users expect.

  • Future-Proofing: Position the solution as the low-risk path to incorporating modern X86/GPU-accelerated analytics while keeping mission-critical workloads on Power.

2. IBM Unregulated Users (Performance/Cost/Flexibility Focus)

[Retail, Logistics, Travel]

• Core Message: Maximum Performance, Minimum Cost, Effortless Hybrid Cloud.

  • Unleash the full potential of your IBM Power investment and X86 assets with powerGraph's optimized data bridge.

• Key Value Propositions:

  • Dramatic ETL Reduction: Emphasize the kgnn (Knowledge Graph Neural Network) and "powerGraph" as a direct replacement for complex, costly ETL processes, leading to significant FTE savings.

  • Operational Efficiency: Target the reduction in energy costs by optimizing where compute happens and reducing redundant data movement.

  • Simple Hybrid Adoption: Focus on the ease of connecting Power systems to Red Hat and X86-based environments (Dell, HPE), enabling new use cases like AI/ML on GPUs without major re-platforming.

3. X86 Datacenter Users (Cost/Modernization/GPU Focus)

[ GPU, CPU, ARM]

• Core Message: Access Untapped Enterprise Data for Next-Gen Analytics.

  • Break down the silo between your modern X86/GPU analytics platforms and the data locked in your core IBM systems with powerGraph.

• Key Value Propositions:

  • Accelerated AI/ML: Show how powerGraph feeds high-value, structured data from Power systems directly to GPU-accelerated X86 servers, improving model training and insights.

  • Cost Efficiency (TCO): Promote the concept of powerGraph eliminating the need to fully migrate data off Power, avoiding significant costs and risks associated with data movement and redundancy.

  • Immediate ROI: Highlight the quick time-to-value by instantly linking existing data to new X86 applications, reducing project timelines compared to traditional integration methods.

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Campaign Channels & Tactics

Target Segment	Content Type	Distribution Channel
All	Case Studies (Cost savings, efficiency)	Partner networks (TD Synnex, Sycomp.com, CDW.com), Industry Events
IBM Users	Technical White Papers (Security, Compliance, Power 10/11 integration)	IBM/Red Hat user groups, LinkedIn (Targeting 'IBM Power Engineer')
X86 Users	Webinars/Demos (GPU acceleration, integration speed)	Data Science/AI Forums, Cloud Architecture communities
All	Targeted Ads	Search/Display ads focused on terms like "ETL cost reduction," "Power to X86 integration," "data fusion"