Equitus.ai powerGraph on KGNN for IBM Power 10/11 users in highly regulated industries

TD SYNNEX can effectively market the implementation of Equitus.ai powerGraph on KGNN for IBM Power 10/11 users in highly regulated industries by focusing the value proposition on three core pillars: Risk Mitigation and Compliance, Performance and Efficiency for Mission-Critical AI, and Data-to-Insight Acceleration.

TD SYNNEX marketing message, emphasizing the unique benefits of the platform's features, especially for agentic AI workflows and "clean data."

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1. Marketing Value Proposition Pillars

The campaign should directly address the primary pain points of finance, government/defense, and healthcare: security, compliance, and the need for immediate, accurate insights.

1.1. Risk Mitigation and Regulatory Compliance 

Critical pillar for regulated industries.

• Key Message: on provides an auditable, secure, on-premises platform for AI, keeping sensitive data protected and compliant with regulations like HIPAA, GDPR, and sector-specific mandates.

• Feature Focus: Knowledge Graph Neural Network (KGNN): Highlight that automatically connects and unifies disparate data sets into an with full data provenance, traceability, and explainability. This directly supports Model Governance and explainability (essential for compliance).

• IBM Power Advantage: Emphasize the legendary 99.999% uptime (RAS), inherent security features (e.g., hardware-accelerated memory encryption, Cyber Vault), and control over data residency provided by the platform, which is superior for mission-critical, regulated workloads compared to generic systems.

Industry Focus	Use Case Example	Compliance Benefit
Finance	Real-time anti-money laundering (AML) and fraud detection.	decisions can be immediately audited and reported to regulators.
Healthcare	Patient record unification and predictive diagnostics.	Data remains on-premises with hardware-enforced security ( compliance).
Government/Defense	All-source intelligence fusion and threat analysis.	approach ensures models are based on secure, validated information.

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1.2. Performance and Efficiency for Mission-Critical  

Focus on the speed and efficiency gains from co-locating and transactional data.

• Key Message: Achieve faster, more accurate inferencing by running the solution directly on ’s , eliminating the need to move sensitive data off-platform.

• Feature Focus: NLQ (Natural Language Query) and : Market these as the user interface for faster decision-making. Instead of complex code, allows analysts, doctors, or agents to ask -ready, complex questions in plain English, accelerating response times in high-pressure scenarios (e.g., a financial trade, a medical diagnosis, or a battlefield decision).

• IBM Power Advantage: The (MMA) acceleration is purpose-built for inferencing, providing a performance and advantage for workloads running next to core enterprise data (e.g., , core banking apps).

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1.3. Data-to-Insight Acceleration with Agentic  

Position the solutions for the foundation of the next generation of intelligent, automated workflows.

• Key Message: Turn "dirty" data into "clean data"—-ready intelligence—at scale, enabling highly reliable workflows (i.e., autonomous software agents).

• Feature Focus: Equitus.ai powerGraph and "Clean Data": Emphasize ’s ability to automatically ingest, clean, and structure disparate data (both structured and unstructured) into a unified knowledge graph. This is the critical prerequisite for effective agentic (which requires reliable, contextual data to act autonomously).

• Agentic Benefit: can automate complex, multi-step tasks (e.g., a defense agent sifting through global intelligence, a bank agent processing a loan, or a healthcare agent managing a complex patient journey) with confidence because the underlying data is continuously unified, contextualized, and trustworthy.

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2. TD SYNNEX Go-to-Market Strategy

TD SYNNEX, leveraging its position as a global solutions aggregator and partner, should focus on enablement, specialization, and packaging.

A. Partner Enablement & Education

• Destination /Specialized Training: Integrate into existing programs (like "Destination ") to train channel partners on the combined and value proposition, focusing on use cases specific to finance, government, and healthcare.

• "Solutions-in-a-Box": Create pre-validated, repeatable "Accelerated Compliance " solution bundles that include hardware, software, and deployment services, minimizing the risk and complexity for partners.

B. Targeted Marketing Campaigns

• Vertical-Specific Content: Develop case studies, webinars, and white papers that exclusively address the high-value use cases and regulatory challenges of each sector (e.g., "The Blueprint for -Driven Patient Care on " or "Achieving Zero Trust with on ").

• Funding/Labs: Use its Innovation Studio and funding programs to allow end-customers in regulated spaces to test the solution on their own masked, sensitive data, demonstrating the capabilities and data cleaning in a controlled, on-premises environment.

C. Positioning and Branding

• "Trusted Foundation": Brand the combined offering as the "Trusted Foundation" for regulated industries, emphasizing the synergy between 's proven reliability and security and 's data traceability.

• Focus on the Agent: Market the as the "Brain" that feeds the , using as the "Voice/Interface." This simplifies the technical complexity into a compelling narrative about autonomous, high-trust decision-making.