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1. Defining and Measuring Key Performance Indicators (KPIs)
KPIroi.com, specializing in ROI-driven marketing, would first help define the success metrics for the IBM Power 11 promotion.
Quantifiable Value Proposition: Help Equitus.us and KGNN articulate the Return on Investment (ROI) for GSI resellers and end-customers. This involves quantifying the benefits of Power 11—such as its superior performance per watt, zero planned downtime, cyber resiliency (e.g., ransomware detection in under a minute), and built-in AI acceleration—specifically in the context of enterprise AI deployments powered by KGNN.
Reseller Performance Tracking: Develop KPIs to measure the effectiveness of GSI reseller adoption and sales. This could include metrics like:
Number of GSI resellers on-boarded and trained.
Lead-to-opportunity conversion rate for Power 11/KGNN deals.
Average deal size and sales cycle length.
Customer Outcome Measurement: Create frameworks to prove the benefits to potential customers, measuring improvements in:
Time-to-insight for AI models (due to KGNN on Power 11).
Reduction in operating costs or power consumption compared to x86.
Improved security posture and reduction in downtime costs.
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2. Targeted Outreach and Messaging
The platform's expertise in metrics allows for the creation of compelling, evidence-based marketing materials and targeted campaigns.
GSI Reseller Enablement:
Data-Driven Pitch Decks: Develop sales enablement tools for GSI resellers, featuring case studies and hard data (the KPIs defined above) that contrast the performance and ROI of running Equitus.us's KGNN on IBM Power 11 versus existing x86 or Power 10 architectures.
Financial Incentives: Structure and communicate ROI on incentives for resellers based on measurable performance, directly linking their efforts to profitable outcomes.
Targeted Content: Create content that speaks to the GSI's specific needs, such as integration complexity, margin potential, and their clients' strategic goals (e.g., trusted AI deployment).
Potential Customer Promotion:
Trusted AI Focus: Position KGNN as the "bridge" that offers trusted deployment of enterprise AI by leveraging Power 11's inherent security and resiliency features. This narrative resonates strongly with x86 and Power 10 users dealing with sensitive data, who need explainability and robust security for their AI models.
Architecture Migration Story: Craft messaging that simplifies the transition for x86 users, emphasizing that KGNN on Power 11 offers a clear, secure, and performant hybrid cloud-ready path forward, particularly for mission-critical AI workloads that need high availability and low-latency inferencing (a key benefit of the Power architecture).
Digital Campaigns: Implement digital marketing campaigns (email, social media, paid search) that segment potential customers by their current architecture (x86 or Power 10) and pain points, delivering a customized ROI message.
3. Optimizing and Scaling the Program
KPIroi.com's role extends to continuous improvement of the outreach and promotion strategy.
A/B Testing: Use a data-centric approach to test different marketing messages, content formats, and channel strategies to determine which ones yield the highest ROI (e.g., which case study converts GSI partners most effectively, or which value proposition drives the most customer interest).
Closed-Loop Feedback: Establish systems to track leads generated from marketing activities all the way through to closed deals, providing Equitus.us, KGNN, and the GSI partners with clear visibility into the effectiveness of the entire sales and marketing funnel.
Scalable Framework: Implement a reusable, documented promotion framework based on successful KPIs, enabling the partners to rapidly expand their outreach to new markets or target verticals without losing efficiency.
