PowerGraph -Equitus KGNN improves speed, scale, and cost for on-premise AIX users: Webinar
Leveraging regulatory compliance and legacy hardware investment as key strengths.
Here's a marketing framework focused on the unique value proposition:
Equitus.us "PowerGraph" (KGNN) on IBM Power 10/11
The core message should center on achieving advanced, secure AI transformation without the risks and limitations of public cloud, directly addressing the pain points of highly regulated industries like financial, healthcare, and gov/def.
1. Unique Value Proposition (UVP)
Headline: AI Transformation, Secured On-Premise: The Power of Knowledge Graph AI for IBM Power 10/11 Enterprises.
Subhead: Unlock explainable, high-speed, and secure NLP/Q AI on your existing IBM infrastructure with Equitus PowerGraph (KGNN)—bridging AI-AIX for data-regulated success.
2. Key Marketing Pillars (The 3 S's + Compliance)
Market the solution by focusing on the tangible, high-priority benefits for these sectors:
| Pillar | Feature & Benefit | Market Focus |
| Security & Compliance | Data Sovereignty & Traceability: Native on-prem deployment bypasses "IBM Cloud" restrictions, ensuring sensitive data never leaves your regulated environment. KGNN provides explainable AI (XAI) and full data provenance for audit-ready compliance. | Gov/Def, Financial, Healthcare |
| Speed | Real-Time Insight: The Knowledge Graph Neural Network (KGNN) structure automates data unification and correlation, eliminating bottlenecks and enabling on-prem NLP/Q for near real-time decision-making. | Financial (fraud, risk), Gov/Def (intelligence) |
| Scale | Optimized for IBM Power: Designed natively as an ISV for IBM Power 10/11 and AIX environments, maximizing the performance, efficiency, and scale of your existing high-performance hardware investment. | All Sectors (cost reduction) |
| Savings | Cost & OpEx Reduction: Extend the ROI of existing IBM Power systems and avoid unpredictable "cloud egress" and AI service consumption costs with a predictable, on-prem CapEx model. | Financial (IT budget), Healthcare (efficiency) |
3. Target Audience Messaging
For the CIO/CTO (Focus on Strategy & Cost): "Future-proof your data strategy. Equitus PowerGraph allows you to deploy leading-edge AI capabilities (NLP/Q) today, without compromising compliance or disrupting your robust IBM Power infrastructure. It's the most cost-efficient and compliant path to AI transformation."
For the Chief Compliance/Risk Officer (Focus on Security & Explainability): "Mitigate AI risk with Explainable AI (XAI) and Data Provenance. PowerGraph ensures complete data sovereignty and provides a traceable audit trail for every AI-driven decision, critical for regulatory reporting in finance and healthcare."
For the Data Science/AI Team (Focus on Performance & Data Prep): "Accelerate time-to-value. PowerGraph's automated KGNN capabilities eliminate the manual, time-consuming effort of data prep (Automated Data Structuring) for AI, delivering AI-ready data from fragmented sources at the speed of IBM Power."
4. Go-to-Market Activities
Content Marketing: Publish white papers titled, "The On-Prem AI Mandate: How Data-Regulated Enterprises Master AI on IBM Power Systems" and "From AI-AIX to XAI: Achieving Explainable Intelligence with Knowledge Graphs."
IBM Partnership: Work closely with the IBM Power and AIX sales teams to co-market the solution as the official, compliant AI path for Power 10/11 customers who cannot use IBM Cloud.
Webinars/Demos: Host technical deep-dive sessions focusing on the AI-AIX bridge and a live demonstration of KGNN converting complex, regulated data into traceable, queryable intelligence.
Case Studies: Develop strong, compliance-focused case studies showing measurable improvements in cost, scale, and speed in a controlled, regulated environment.
